The success of your campaign mostly depends on its broadcast to the audience that is the most likely to give you money, and on your involvement during the campaign (publishing news, answering comments).
You are fully in charge of sharing the address of your campaign to make it known, especially through social networks.
Our recommendation is to start by a restricted broadcast to your close friends and family to get some donations, in order to have a starting amount on your page. Then broaden the circle of people you share the link with.
Use the “Share” subsection of the “Edit” section of your campaign to share your page with a few clicks through the 6 main social networks, as well as a “share by email” option and a widget module.